Volleyball World just made a power move. Partnering up with CBS Sports and Big 10 Network? Yeah, that's a big deal. This is the first time top-level volleyball, including the Volleyball Nations League and Volleyball World Championships, is hitting U.S. national television.
CBS Changes the Game
This isn't just another deal. Felix von Knorring, Volleyball World's head of media, calls it a game-changer: "We’re delighted to be partnering with Iris to strengthen our presence across Latin America." And that U.S. deal? That's bold. CBS and BTN will broadcast every U.S. men’s and women’s national team fixture.
You felt that shift, right? Volleyball fans in the U.S. just got a seat at the big table.
Iris Takes On Latin America
Meanwhile, Iris Sport Media isn't just sitting around. They've locked up a four-year deal to distribute volleyball across Central and South America, excluding Brazil. This includes everything from the Beach World Championships to the Italian domestic leagues. It's a big play in regions where volleyball is no joke.
The Bigger Picture
Let's be real, this collaboration is more than just media rights. It’s about bringing volleyball closer to fans and building long-term value. The sport's fanbase is expanding, and with deals like these, it's only going to get bigger.
This volleyball revolution? It's just getting started.
