Year 2 of League One Volleyball (LOVB) is turning heads. Why? Their TV game is off the charts. Thanks to partnerships with USA Network, ESPN, and Victory+, viewership is climbing faster than a middle attack.
USA Network Takes Charge
LOVB's partnership with USA Network is no joke. The "Game of the Week" matches aren't just filling space—they're averaging 115,000 viewers. That's a 55% boost from last year. The recent showdown between the Atlanta Soul and Austin Blaze? It raked in 145,000 viewers, making it the most-watched LOVB match to date.
Raquel Braun, LOVB's Chief Media Officer, can't stop smiling. "You expect [viewership to] soften a little bit after your opening weekend," she told SBJ. "But then to come back a few weeks later and be stronger than we were when we started — we couldn’t be happier."
Streaming & Social Surge
LOVB's not just riding the broadcast wave. Their first season with Victory+ has seen a 136% jump in audience, leaving ESPN+ numbers in the dust. And the social media game? They've added 156,000 new followers in two months. TikTok and Instagram are blowing up with over 50% growth.
And let's talk innovation. Victory+ is getting creative, like the bedazzled volleyball giveaways for each market. That's not just marketing; that's engagement.
The Female Powerhouse
LOVB is smashing assumptions. With 52% of their viewers being women, they're proving that women's sports can draw a female audience in droves. Braun put it best: "For us to have over half of our viewership being female on USA Sports is amazing."
LOVB isn't just a league; it's a movement. And with this kind of momentum, they're not slowing down. Expect bigger numbers, bolder moves, and a whole lot more volleyball.
That'll do it.
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Source: sportsbusinessjournal.com
